The honesty of Scandinavian design, the closeness to nature and craftsmanship, and the practical clean lines make it popular at the moment.
Scandinavians have an understated, simple approach to design based on the principles of Lutheranism, which include truth and honesty.
There’s a clear emphasis on clean-lines and usability for furniture. Natural materials such as bare wood and sheepskin are at the forefront of design and there’s a connection between practicality and traditional craft techniques.
Our urban and indoor lifestyles are making us yearn to have more to do with nature and the natural world, and the craftsmanship aspect makes us feel like we’re buying something that has been made specifically for us.
It suits us very well as a nation that doesn't really like to show off, to have well-made, understated items in our homes that shout practicality, look rather wonderful, evoke a connection with the living world and are incredibly tactile too.
Ash coaster set – £25
Pear shaped yew pot – £22